Are you aware what number of creators are on the Patreon platform? How concerning the whole quantity of payouts the platform has given to its creators?
On this put up, we listing the most effective Patreon statistics from a number of credible sources.
This contains common statistics and statistics that’ll assist information creators in the precise path.
Let’s have a look.
Editor’s high picks – Patreon statistics
Right here’s a fast roundup of our picks for the highest Patreon statistics from this listing:
- In whole, Patreon has issued greater than $3.5 billion in payouts to creators. (Patreon)
- 41% of a Patreon creator’s earnings comes from Patreon itself. (Patreon Creator Census)
- In keeping with estimates, Patreon’s annual income is $50-$75 million. (Similarweb1)
- Patreon receives 97.5 million visits per thirty days on common. (Similarweb2)
- There are greater than 54,000 video creators on Patreon incomes over $5.9 million in payouts collectively on a month-to-month foundation. (Graphtreon2)
Common Patreon statistics
1. Patreon has paid out $3.5 billion in income to creators
In keeping with information launched from Patreon themselves, the platform has paid out greater than $3.5 billion in income to creators.
Patreon makes cash by taking 5-12% cuts from creator subscriptions. The price depends on the plan creators joined after they signed up:
- Lite – 5%
- Professional – 8%
- Premium – 12%
There’s additionally a fourth Founders plan for creators who joined the platform earlier than Might 2019. Patreon takes a 5% minimize from these creators.
Patreon additionally prices processing charges for credit score and debit playing cards and totally different cost gateways:
- Credit score Card and Apple Pay
- Funds which might be $3 or much less – 5% + $0.10
- Funds which might be greater than $3 – 2.9% + $0.30*
- PayPal or Venmo in the US
- Funds which might be $3 or much less – 5% + $0.10
- Funds which might be greater than $3 – 2.9% + $0.30*
- PayPal or Venmo outdoors of the US
- Funds which might be $3 or much less – 6% + $0.10
- Funds which might be greater than $3 – 3.9% + $0.30
There are additionally totally different processing charges for various currencies, however there are too many to listing right here.
Completely different payout strategies additionally include their very own set of charges:
- Direct Deposit (not out there to non-US creators) – $0.25 per payout
- PayPal – 1% of the quantity transferred. The price might be at least $0.25 per payout however not more than $20 per payout.
- Payoneer (not out there for US-based creators) – $1 per payout.
Like processing charges, totally different currencies have totally different payout charges.
*That is the usual transaction price for processing bank cards, so it’s according to trade requirements.
Supply: Patreon
2. Patreon’s annual income is estimated to be wherever between $50 and $75 million
Patreon doesn’t publish annual stories, so the one option to decide its annual income is by taking a look at information collected from credible sources.
That features Similarweb.
In keeping with Similarweb, Patreon’s annual income is estimated to be $50 to $75 million.
Supply: Similarweb1
3. Patreon.com receives 97.5 million visits per thirty days
In keeping with Patreon net site visitors statistics collected by Similarweb over a 3 month interval, Patreon.com receives 97.5 million visits per thirty days on common.
Similarweb’s information additionally reveals that Patreon.com has a bounce charge of 56.18%.
On common, customers go to 3.19 pages per go to and spend three minutes and 35 seconds on the positioning per session.
For comparability’s sake, right here’s how a lot site visitors a few of Patreon’s greatest rivals obtain on a month-to-month foundation:
- OnlyFans – 310.9 million visits per thirty days on common
- Ko-fi – 10 million visits
- Purchase Me a Espresso – 4.7 million visits
- Podia – 3.4 million visits
- Sellfy – 469,600 visits
Every competitor gives a membership platform or subscription possibility that make nice options to Patreon.
Supply: Similarweb2, Similarweb3, Similarweb4, Similarweb5, Similarweb6, Similarweb7
4. Patreon has acquired $413.3 million in funding from traders
In keeping with Crunchbase’s information, Patreon has acquired a complete of $413.3 million in funding from traders from 10 rounds of funding.
Essentially the most Patreon generated from a single funding spherical was $155 million. This got here from a complete of eight traders, the first of which was Tiger International Administration.
Supply: Crunchbase
5. The typical wage at Patreon is $165,083.11 yearly
In keeping with over 200 salaries reported by Patreon staff and job listings posted by Patreon at Certainly, the typical Patreon worker makes $165,083.11 yearly.
The very best wage is for a fraud supervisor at $262,000/12 months, which is 180% above the nationwide common.
The bottom wage is for a social media specialist at $62,000/12 months, which is 22% above the nationwide common.
Supply: Certainly
Patreon statistics for creators to know
6. Creators who promote their Patreons each day earn 75% extra from the platform
Patreon surveyed its creators and requested them how usually they promote their accounts to their followers.
They discovered that 21.3%, the vast majority of creators, promote their Patreons two to 3 instances a month.
18.1% promote their Patreons as soon as every week whereas 17.6% promote theirs a number of instances every week.
7.3% of creators promote their Patreons each day, and after digging a little bit deeper and doing a little bit of extra evaluation, Patreon found that creators who do promote their Patreons each day wind up producing 75% extra from the platform.
Listed below are the remaining stats from this metric: 8.7% of creators promote their Patreons each two to 3 months, 5.4% promote theirs much less usually than each six months and three.6% by no means promote theirs.
Supply: Patreon Creator Census
7. There are greater than 8 million month-to-month energetic customers on Patreon
In keeping with the corporate’s personal information, there are greater than 8 million month-to-month energetic customers, who Patreon calls “patrons,” on the Patreon platform.
That’s not simply the variety of Patreon customers there are.
That quantity represents the variety of patrons who’re actively paying subscription charges and really consuming content material on the platform on a month-to-month foundation.
Supply: Patreon
8. There are greater than 250,000 creators on Patreon
The corporate’s information additionally explains how there are over 250,000 Patreon creators.
The platform is house to podcasters, video creators, musicians, visible artists, writers, and extra.
Nevertheless, based on Graphtreon, if you solely depend creators with a minimum of one patron, the variety of creators the platform has shrinks to 225,000.
Supply: Patreon, Graphtreon
9. Patreon points greater than $25 million in payouts to creators on a month-to-month foundation
In keeping with Patreon creator statistics collected by Graphtreon on Patreon, Patreon payouts quantity to over $25 million on a month-to-month foundation, excluding hidden earnings.
These creator earnings come from over 14 million pledges, excluding hidden pledges.
For transparency’s sake, it’s essential to notice that Graphtreon is simply in a position to embrace information from creators who select to share their earnings and pledges, therefore the “excluding hidden so and so” notice you see connected to among the statistics on this put up.
In an article revealed to the platform’s weblog in April of 2021, Patreon said that over 200,000 creators had been producing greater than $100 million a month collectively from the platform.
So, it’s probably this quantity is way increased than $25 million if you embrace hidden earnings.
And since that weblog put up is greater than two years outdated, creators probably generate effectively over $100 million from Patreon on a month-to-month foundation by now.
Supply: Graphtreon1, Patreon Weblog
10. Essentially the most aggressive class on Patreon is the video class at over 54,000 creators
That is in all probability one of many extra unsurprising statistics on this listing.
In keeping with Graphtreon’s information on Patreon, Patreon hosts greater than 54,000 video creators who primarily make video content material.
That is the quantity you get if you solely depend creators who’ve a minimum of one patron.
Collectively, these Patreon creators earn $5.9 million in month-to-month payouts, excluding hidden earnings.
These payouts come from over 3.8 million month-to-month pledges, excluding hidden pledges.
Supply: Graphtreon2
11. The least aggressive class on Patreon is the journal class at solely 500+ creators
In keeping with information collected by Graphtreon, the journal class on Patreon is the least aggressive class to hitch.
Not less than, that is the case if you solely base the outcomes on classes that even have curiosity on Google.
There are simply over 550 creators with a minimum of one patron on this class.
Month-to-month payouts quantity to greater than $64,000, excluding hidden earnings, whereas month-to-month pledges quantity to over 33,000, excluding hidden pledges.
Supply: Graphtreon3
12. There are over 15,000 creators within the podcast class on Patreon
Graphtreon’s information on the podcast class reveals that there are over 15,800 creators on this class with a minimum of one patron every.
They earn a collective payout of $3.6 million on a month-to-month foundation, excluding hidden earnings.
These payouts come from over 2.2 million particular person pledges, excluding hidden pledges.
Supply: Graphtreon4
13. The highest Patreon creator is Matt and Shane’s Secret Podcast with greater than 61,000 patrons
Grapheon additionally collects information on the highest creators on Patreon.
They report that Matt and Shane’s Secret Podcast, a range present by Philly-based comedians Matt McCusker and Shane Gillis, has the best variety of patrons on the platform at over 61,800 patrons.
Their pledge choices vary from $1/month to $50/month.
Different high Patreon creators embrace Upkeep Section with over 45,200 patrons and True Crime Obsessive about greater than 44,200 patrons.
Supply: Graphtreon5
High Patreon statistics from the creator census
Word: Patreon carried out a survey of its creators in early 2022 and revealed the information in Might of that 12 months. Over 13,000 creators from 113 nations took half within the survey.
61.94% of respondents had been from North America, 21.2% had been from Europe, 5.65% had been from Asia, 5.08% had been from Latin America, 2.26% had been from Australia and New Zealand, 0.76% had been from Africa and the Center East, and three.12% had been from quite a lot of totally different areas.
The statistics on this part characterize our high picks from this census.
14. Patreon creators make 41% of their earnings from Patreon
Patreon requested its creators about their major sources of earnings.
Collectively, creators make 41% of their earnings from Patreon.
Listed below are extra sources of earnings for creators and what percentages they characterize of a creator’s whole earnings:
- Job Associated to Artistic Pursuits – 11%
- Commissions – 8%
- Subscriptions On Different Platforms – 7%
- Advert Income – 7%
- Teaching or Educating – 5%
- Ebook Gross sales – 4%
- Merchandise – 3%
- Gross sales from Digital Downloads – 3%
- Dwell Exhibits – 2%
- Model Sponsorships – 2%
- Different Sources – 9%
Word: Patreon says numbers had been rounded as much as the closest entire quantity.
Supply: Patreon Creator Census
15. 38% of Patreon creators are largely serious about video matters
Patreon requested its creators concerning the varieties of mediums they primarily use to create content material.
38% of respondents, which was the bulk, primarily use video.
17% primarily use writing, 14% use audio, 11% use visible arts, 6% create video video games or online game mods, 6% create images, and eight% use different varieties of inventive mediums.
Patreon additionally requested creators concerning the platforms they used to develop their followings:
- Video Creators – 50% of creators discovered their audiences on YouTube.
- Writers – 19% used Fb, 17% used Discord and 14% used their very own web sites.
- Audio/Music – 30% of creators used YouTube.
- Podcasters – 17% used Fb, 16% used podcast networks and one other 16% used Twitter.
- Visible Artists – 21% used DeviantArt and 19% used Twitter.
- Builders/Modders – 18% used Twitter and 17% used Discord.
Supply: Patreon Creator Census
16. 70% of Patreon creators use the platform as a option to give their followers a option to assist them
Patreon requested creators about the advantages they provide to patrons.
70% use Patreon as a easy option to supply their followers a option to assist them outdoors of watching advertisements, utilizing affiliate hyperlinks and shopping for merch.
69% supply unique content material on Patreon, and 57% supply early entry to content material.
Listed below are extra advantages creators ship to patrons by means of subscriptions:
- Entry to finish put up archive – 39% of creators supply this profit to patrons
- Giving patrons shoutouts in movies or itemizing their names in credit – 37%
- Fan requests and voting rights – 35%
- Interactions with creator and different patrons by means of locked posts and feedback – 30%
- Entry to Discord or Fb group – 29%
- Instructional content material – 19%
- Digital downloads – 16%
- Patron-only livestreams – 16%
- Weekly or bi-weekly bodily items, reminiscent of unique merch – 13%
- One-on-one interactions with creator – 11%
- Customized digital commissions – 10%
- One-on-one teaching or educating periods – 9%
- Ask me something periods (AMAs) – 8%
- Month-to-month bodily items – 6%
- VIP entry to in-person occasions – 5%
Supply: Patreon Creator Census
17. 55% of Patreon creators take into account themselves to be seasoned content material creators
Patreon requested creators to charge themselves on a scale from 1 to six with 1 designated for creators who really feel they’re simply beginning out to six being for many who really feel they’re “seasoned professionals.”
55% of creators voted for 4, 5 and 6: 23% rated themselves a 4, 21% selected 5 and 11% selected 6.
21% of creators rated themselves a 3, 17% selected 2 and 5% selected 1.
Word: These are the numbers Patreon offers of their outcomes. As a result of they don’t add as much as 100% and Patreon offers no rationalization for that, it’s probably they made a small error and these figures are barely skewed.
Supply: Patreon Creator Census
18. 80% of Patreon creators work alone
Patreon requested creators who they work with.
80% of creators say they work alone.
11% work with a staff, and eight% work alone however companion with non-creators.
Podcasters are the group who’re most certainly to work as a part of a staff. In truth, 39% of Patreon creators do.
Creators who create visible arts are most certainly to work solo: 94% do.
Supply: Patreon Creator Census
19. 96% of creators need followers to have the ability to give one-time recommendations on Patreon
Patreon requested creators to charge how essential potential options can be in the event that they had been added to the platform.
Creators had been in a position to choose the next responses to every potential function:
- Essential
- Good to have
- Don’t care
- Please don’t
96%, or the vast majority of creators, voted “one-time ideas” as being an important potential function to have on the platform.
To be extra particular, 61% assume this can be a “essential” function to have whereas 35% assume it will be “good to have.”
3% “don’t care,” and 1% don’t need the function to be carried out on the platform in any respect.
It’s unsurprising for one-time ideas, or the flexibility for followers to donate to creators in one-off cases fairly than paying ongoing subscriptions, to be the primary function creators wish to have.
Most different platforms, together with OnlyFans, Ko-fi and Purchase Me a Espresso, to not point out major content material platforms like YouTube and Twitch, permit followers to tip or ship donations to creators in a method or one other.
The addition of this function would permit Patreon to change into much more aggressive.
Listed below are the opposite options Patreon requested creators about, so as of most to least wished:
- Reward memberships – 91% assume this function can be “essential” or “good to have.”
- Customizable touchdown web page – 90%
- New patron information – 88%
- Patron notifications – 86%
- Management of again catalog entry – 84%
- Canceled patron information – 82%
- Neighborhood discussion board/chat – 74%
- One-time unlockables – 71%
- Livestreaming – 71%
- Customized badges/emojis – 69%
- Free trial memberships – 67%
- Unique merch for patrons – 62%
- Integration with transport providers – 62%
- Promote tickets to stay occasions – 42%
- Crypto funds – 27%
Crypto funds being the function Patreon creators least need carried out into the platform is attention-grabbing because of the truth that it’s the one potential function Patreon included extra questions for of their survey.
That query revealed that 70.88% of Patreon creators both “don’t care” (28.5%) to have crypto funds carried out into the platform or don’t need the function to be carried out in any respect (42.38%).
28.88% of Patreon creators do need the function to be carried out.
10.13% assume it will be a “essential” function to have whereas 18.75% assume it will be “good to have.”
The group pushing for crypto funds probably the most on Patreon are image-based creators, probably as a result of NFT artwork craze.
Supply: Patreon Creator Census
20. 90% of Patreon creators need to develop their audiences above all else
Patreon requested creators concerning the targets they’ve for his or her manufacturers.
The vast majority of creators, or 90%, need to develop their audiences.
25% need to collaborate with different creators extra usually, 18% need to rent employees members and one other 18% need to experiment with a brand new inventive medium.
Listed below are targets different creators need to give attention to, listed from highest to lowest precedence:
- Attempt a brand new channel or platform – 12%
- Add inventive collaborators to the staff – 12%
- Launch a brand new podcast – 9%
- Construct or rent somebody to construct an internet site – 9%
- Experiment with new monetization choices – 6%
- Construct or rent somebody to design an app – 2%
- Different targets – 7%
Supply: Patreon Creator Census
Patreon statistics sources
Remaining ideas
These statistics reveal fairly a bit concerning the Patreon platform and its creators.
The most important revelation has to do with the platform’s impression on a creator’s earnings.
For creators who resolve to make use of the platform, Patreon is a significant supply of earnings, one they’re in a position to generate with out counting on another person’s product (sponsors and affiliate merchandise).
In truth, Patreon is among the best methods to supply subscription providers in alternate for premium content material, amongst different advantages.
One of many different main revelations these statistics uncovered is how aggressive the platform is in terms of video content material.
For this reason it’s essential for creators to department out and take a look at totally different inventive mediums in addition to discover a audience inside a distinct segment on particular platforms.
All in all, when you’re a content material creator, Patreon gives among the best methods to leverage the ability of your viewers and provides them extra methods to assist you.
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