What number of skilled creators are there? What number of creators are there whole?
How a lot do creators earn per sponsored submit, and what different earnings streams do they use?
On this submit, we’ve rounded up the most effective creator financial system statistics from stories printed across the net.
They cowl all of those questions and extra and actually open your eyes to frequent misconceptions all of us have about content material creation.
Let’s get into it.
Editor’s prime picks – creator financial system statistics
- The creator financial system pool has a complete of 207 million creators globally. (Linktree)
- In 2023 the worldwide influencer advertising and marketing business is predicted to develop to $21.1B. (Influencer Advertising Hub)
- Solely 12% of full-time creators make greater than $50,000 in annual earnings. (Linktree)
- Way of life influencers ask for $994 per model collaboration on common. (Collabstr)
- Patreon is utilized by over 250,000 creators to generate income. (Patreon)
Common creator financial system statistics
1. There are 207 million creators on the net
The worldwide creator financial system features a creator pool of over 207 million creators from around the globe.
This information comes from Linktree’s 2022 Creator Report.
In addition they revealed a collective social media person base of 4.2 billion social media customers, which supplies you an thought of the potential skilled creators have in rising a following.
Supply: Linktree
2. Fb has the biggest person base with 2.9 billion month-to-month energetic customers
Statista tracks person base information for all main social media platforms.
Their information reveals that Fb has the biggest person base with 2.9 billion month-to-month energetic customers by the tip of fourth quarter of 2022.
That is fascinating as a majority of the statistics on this article level to Instagram, TikTok and YouTube as being essentially the most influential social media platforms for creators.
Supply: Statista
3. 67% of all influencers are nano influencers with 1,000 to 10,000 followers
In keeping with information uncovered by Linktree, most creators, or 67.15%, are nano influencers, that means they’ve between 1,000 and 10,000 followers.
This proportion makes up nearly all of influencers, or roughly 139 million of all content material creators.
The following greatest chunk of creators are micro influencers, or influencers with 10,000 to 100,000 followers.
There are 41 million micro influencers, which is nineteen.81% of all creators.
There are 2 million macro influencers (100,000 to 1 million followers) and a pair of million mega influencers (over 1 million followers).
These numbers make up lower than 1% of all creators globally every, or 1.94% mixed.
23 million creators have fewer than 1,000 followers. This quantity makes up 11.11% of all creators.
Supply: Linktree
4. 66% of creators work half time as content material creators
This information comes from a survey of 9,500 creators, which was carried out by Linktree for his or her 2022 Creator Report.
66% of respondents reported working as creators half time, which suggests 34% of creators are full-time creators.
36% are newbie creators who’ve solely been making content material for lower than one or equal to at least one 12 months.
43% of creators spend lower than or equal to 5 hours per week on content material creation.
Supply: Linktree
5. 77% of social media influencers are girls
For Collabstr’s 2023 Influencer Advertising Report, the model surveyed 50,000 influencers.
They found a whopping 77% of respondents to be girls whereas 23% had been males.
This gender hole even grew to become a pattern on a per-platform foundation.
In keeping with survey outcomes, 76% of influencers on TikTok are girls whereas solely 24% are males.
On Instagram, 79% of influencers are girls whereas 21% are males.
The hole is smallest on YouTube. Right here, 69% of influencers are girls whereas 31% are males.
The pattern continues once you examine follower counts of women and men on TikTok and Instagram.
Nonetheless, the hole is smallest once you examine follower counts on YouTube, particularly amongst YouTubers with 50,000 to 500,000 subscribers.
53% of YouTubers with 50,000 to 100,000 subscribers are girls whereas 47% are males.
56% of YouTubers with 100,000 to 500,000 subscribers are girls whereas 44% are males.
Supply: Collabstr
6. 25% of influencers function within the style and wonder area of interest
This stat comes from Influencer Advertising Hub of their 2023 State of Advertising Report.
They discovered that the style and wonder area of interest was common amongst 25% of respondents, gaming amongst 12.9%, journey and life-style amongst 12.5%, sports activities amongst 12%, household, guardian and residential amongst 10.7%, and well being and health amongst 6.8%.
19% of respondents voted for “different.”
Nonetheless, it ought to be famous that Influencer Advertising Hub’s numbers come from a survey of three,500 advertising and marketing businesses and types.
Collabstr additionally publishes a report on influencer advertising and marketing yearly.
Whereas they don’t say what proportion of respondents voted for what, their report does state that the most well-liked niches (voted for by 50,000 influencers) are life-style, style, magnificence, journey, modeling, and well being and health.
Supply: Influencer Advertising Hub
7. The worldwide influencer advertising and marketing business is predicted to develop to $21.1B in 2023
The influencer advertising and marketing business grew to $16.4 billion USD in 2022 and is predicted to develop to $21.1B in 2023.
This information was uncovered by Influencer Advertising Hub, who additionally found, by way of a survey of three,500 advertising and marketing professionals, that 67% of entrepreneurs plan to spend extra on influencer advertising and marketing in 2023.
This implies there’s a number of potential for the typical nano influencer to launch a full-fledged creator enterprise.
There’s additionally a number of potential for manufacturers to bypass ad-blocking know-how by spending much less on advert income and extra on influencer advertising and marketing, together with commissioning creators to create sponsored posts.
When manufacturers do that with creators who’ve energetic, highly-engaged followings, their engagements from advertising and marketing campaigns have the potential to be increased than advertising and marketing campaigns that contain inserting adverts in a number of channels.
Supply: Influencer Advertising Hub
8. The USA is the #1 nation for influencer advertising and marketing
Collabstr surveyed 50,000 influencers and 20,000 manufacturers and advertising and marketing businesses.
The ensuing information revealed the ten hottest international locations for model offers.
The USA was ranked as the most well-liked nation for paid collaborations between manufacturers and influencers, adopted by Canada, the UK, Australia and Germany.
This was adopted by Mexico, France, Spain, the Netherlands and Italy.
When Collabstr broke this information down much more, they discovered that the highest cities (all of that are in the USA and Canada) with the very best variety of influencers included Los Angeles, New York Metropolis, Toronto, Vancouver and Atlanta.
Supply: Collabstr
9. 67% of social media creators have by no means collaborated with a model
In Linktree’s 2022 Creator Report, the corporate surveyed 9,500 creators.
They found that 67% have by no means collaborated with a model on their social channels.
That is most likely a serious purpose why nearly all of creators don’t make dwelling wages.
Supply: Linktree
10. The vast majority of influencers personal accounts on 1.9 social media platforms
In keeping with Collabstr’s report, on common, most social media influencers are monetizing accounts on round 2 platforms at a time.
This offers entrepreneurs wider goal audiences to market their merchandise to, even perhaps wider than they thought.
Supply: Collabstr
11. 58% of creators produce a number of types of content material
In Linktree’s 2022 Creator Report, the corporate requested 9,500 creators concerning the content material sorts they use.
Whereas nearly all of creators report solely utilizing one content material kind, 58% voted for 2 to 4 content material sorts.
Content material sorts embody short-form movies, long-form movies, podcasts, weblog posts, and so on.
Supply: Linktree
12. 62% of area of interest creators agree specializing improves engagement and attain
Linktree’s survey of 9,500 creators included area of interest creators.
A distinct segment creator is a content material creator whose content material targets a selected area of interest, comparable to life-style, magnificence, tech, and so on.
62% of those creators consider selecting a distinct segment and dedicating your content material to it will increase your probabilities of rising an viewers and receiving extra likes, feedback and conversions out of your content material.
Supply: Linktree
Creator financial system stats based mostly on income
13. Solely 12% of full-time creators make greater than $50,000 a 12 months
Linktree’s survey of 9,500 creators revealed that solely 12% of full-time creators make greater than $50,000 in annual earnings.
48% make lower than $1,000.
This implies the overwhelming majority of full-time creators should not making the most of the massive variety of influencer advertising and marketing alternatives obtainable right this moment, both as a result of they merely aren’t thinking about accepting model sponsorships or they don’t know how one can get began.
3% of part-time creators make greater than $50,000/12 months from content material creation whereas 68% make lower than $1,000.
Supply: Linktree
14. Way of life influencers cost $994 for model collaborations on common
Collabstr surveyed 50,000 influencers for his or her 2023 Influencer Advertising Report.
They discovered the approach to life area of interest to be the highest-paid influencer area of interest on common, after excluding celeb and entrepreneurial influencers.
Way of life influencers ask for $994 per model collaboration on common.
Well being and health got here in second at $979 per collaboration with comedy and leisure coming in a detailed third at $968 per model collaboration on common.
Journey ($939), food and drinks ($918), style ($912), mannequin ($864) and wonder ($860) adopted.
Supply: Collabstr
15. 41% of creators say promoting their very own bodily merchandise is one of the simplest ways to monetize
When Linktree surveyed 9,500 creators of their 2022 Creator Report, they requested creators to vote for the earnings streams that drive income to their creator companies.
23% of area of interest creators and 18% of non-niche creators voted for “personal bodily merchandise” for a complete of 41% of all creators.
The following greatest earnings stream for creators is affiliate marketing online, which was voted for by 25% of creators.
15% of area of interest creators and 10% of non-niche creators say affiliate marketing online is a vital income stream.
Influencer advertising and marketing was voted by 23% of creators as being the third greatest income stream.
This was voted for by 14% of area of interest creators and 9% of non-niche creators.
Supply: Linktree
16. 25% of creators earn essentially the most quantity of income from their blogs or web sites
Linktree’s survey of 9,500 creators revealed that though solely 2% of creators say their largest viewers is on their weblog or web site, 25% say they earn essentially the most quantity of income from a weblog or web site.
That is seemingly because of the easy reality of there being far much less distractions on blogs and web sites. Due to this fact, conversion charges are increased.
Supply: Linktree
17. Over 250,000 creators earn income from Patreon
Patreon is a membership platform wherein followers, or “patrons,” can assist creators by subscribing to particular person creators on a month-to-month foundation (or on a per-content foundation) in alternate for perks, comparable to early entry, sub-only posts, sub-only livestreams, and so on.
In keeping with Patreon’s About web page, there are over 250,000 creators on the platform who’ve generated over $3.5 billion in income from subscriptions.
There are additionally over 8 million energetic patron accounts, making Patreon a well-liked platform for impartial creators.
Supply: Patreon
Creator financial system statistics for particular creator platforms
18. 12% of newbie creators say their greatest platform is TikTok
This stat comes from Linktree’s 2022 Creator Report.
12% of “newbie” creators contemplate TikTok to be their greatest platform whereas solely 6% of “skilled” creators say the identical factor.
Supply: Linktree
19. 22% {of professional} creators say Fb is their greatest platform
In Linktree’s 2022 Creator Report, 22% {of professional} creators say their greatest platform is Fb versus 16% of newbie creators.
That is shocking given Fb’s lack of affect over the previous few years when in comparison with platforms like Instagram, TikTok and YouTube.
Supply: Linktree
20. 45% of brand name offers are made with TikTok influencers
In Collabstr’s 2023 influencer advertising and marketing report, the corporate analyzed 7,000 model offers between entrepreneurs and influencers.
They discovered that 45% of offers had been made with TikTok influencers whereas 39% had been made with Instagram influencers.
The numbers show that TikTok has taken over Instagram in affect.
In 2022’s report, Collabstr discovered that 48% of paid collaborations had been made on Instagram whereas 46% had been made on TikTok.
Though the numbers are decrease in 2023’s report, they show simply how a lot TikTok has grown over the previous few years and the way it’s heading in the right direction to depart different social media platforms behind.
Apart from these two powerhouses, 14% of manufacturers used user-generated content material whereas 2% made collaborations with YouTubers.
Collabstr describes user-generated content material as being “not particular to any specific platform.”
Supply: Collabstr
21. 82% of influencers provide influencer advertising and marketing providers on Instagram
When Collabstr surveyed 50,000 influencers, they discovered that 82% report utilizing Instagram to supply paid collaborations to manufacturers whereas 61% use TikTok.
26% of influencers provide their providers by way of user-generated content material that’s not linked to a selected platform.
The remaining 9% of influencers provide their providers on YouTube.
Supply: Collabstr
22. The typical value per collaboration on YouTube is $418
Whereas Collabstr’s report revealed Instagram and TikTok to be the most well-liked social platforms for influencer advertising and marketing, their report additionally revealed that YouTube collaborations web YouTube creators $418 per collaboration on common.
This information comes from a survey of fifty,000 influencers.
That is twice the typical quantity TikTok and Instagram influencers make on common, which is $203 and $183 per collaboration on common.
Collabstr’s idea is that as a result of there are extra creators on Instagram than every other platform and since Instagram and TikTok content material is extra environment friendly to create than YouTube content material, it’s solely inevitable for these charges to be as little as they’re compared to YouTube’s.
Moreover, Collabstr’s survey, which incorporates information from 50,000 influencers and 20,000 manufacturers and advertising and marketing businesses, revealed that on common, influencers solely obtain about 50% of their asking costs for collaborations.
Listed below are the precise costs influencers make per collaboration on completely different platforms versus what they ask for:
Precise Costs of Asking Costs
- YouTube – Creators with a YouTube channel obtained $418 of their authentic asking value of $791 on common.
- TikTok – $203 of authentic asking value of $460.
- Instagram – $183 of authentic asking value of $363.
Supply: Collabstr
Creator financial system statistics sources
Remaining ideas
Social media platforms, blogs and web sites have made it attainable for nearly anybody to publish content material to the world and even monetize it.
Nonetheless, the statistics on this submit show that though the online has tons of of thousands and thousands of creators on the market, solely a small fraction of them have realized how one can correctly monetize the platforms they’ve constructed for themselves.
In keeping with the statistics on this submit, creating your individual merchandise, particularly bodily merchandise, seems to be one of the simplest ways to monetize a creator enterprise.
You are able to do this simply by dropshipping merch, however there are many different earnings streams to select from as effectively.
Affiliate internet marketing and influencer advertising and marketing are the subsequent hottest income streams for creators.
These contain utilizing your affect to market different folks’s merchandise to your rising viewers.
Whereas it’s not as steady as providing your individual merchandise, it gives a a lot simpler path to monetization.
Affiliate internet marketing is a straightforward sufficient technique to grasp: be a part of an associates program, suggest a product hooked up to that program and supply an affiliate hyperlink for it, then gather the earnings as you exchange an increasing number of prospects.
Getting sponsored is one other story.
Take into account making a media package out of a PDF doc, and embody the next information:
- Social media accounts you’re energetic on.
- Information for social media accounts, together with whole followings, likes per submit, feedback per submit, views per video, and so on.
- Information in your viewers, together with demographics and the area of interest your content material falls below.
- Particulars on the varieties of posts you possibly can create for sponsors.
Including this little contact to your pitch can actually do rather a lot to extend your odds of touchdown your first sponsor.
As for manufacturers, make sure to ask for all of this data if creators you’re pondering of sponsoring don’t provide it upfront.
A very powerful factor is ensuring the creators you sponsor have audiences that match your buyer base.
