On my native prepare station the opposite day, this billboard stopped me in my tracks. The query ARE YOU AGEIST? in huge large capital letters. Whoop! I did a small fist pump, as I rushed to take a fast photograph whereas leaping on my prepare. Oh sure, I can multitask… That is the primary ever marketing campaign towards ageism within the UK. The work of Age With out limits, an organisation shaped by the charity Centre For Ageing Higher; whose analysis has proven that over-50% of over-50s within the UK have skilled ageism. Inform us about it…
Because the Centre’s chief government, Dr Carol Easton factors out:
‘Ageism is the unfairness that’s hidden in plain sight. We see and listen to informal ageism day by day, it’s embedded in our society and even accepted as regular by many people who’re older. It’s typically dismissed as being innocent, however in case you have a look at the analysis, or communicate to folks whose lives have been affected by ageism, you’ll quickly realise ageist concepts or beliefs will be extremely damaging for us as people and for wider society.’
Let’s hope this good marketing campaign makes a distinction.
Extra details about the Age With out Limits marketing campaign and difficult on a regular basis ageism HERE.