Fossil is formally getting out of the smartwatch enterprise. Following months of hypothesis about the way forward for its Put on OS smartwatch lineup, which hasn’t seen a brand new mannequin since 2021’s Gen 6, the corporate confirmed to on Friday that it’s abandoning the class altogether. There received’t be a successor to the Gen 6, however present Fossil smartwatches will nonetheless get updates “for the following few years.”
In a press release to The Verge, a spokesperson stated Fossil Group has “made the strategic choice to exit the smartwatch enterprise,” citing the trade’s evolving panorama. “Fossil Group is redirecting assets to help our core power and the core segments of our enterprise that proceed to supply robust progress alternatives for us: designing and distributing thrilling conventional watches, jewellery, and leather-based items beneath our personal in addition to licensed model names.”
Fossil has been fairly quiet about its smartwatch plans recently, after an preliminary few years of regular releases, and the choice goes to return as a disappointment to anybody who’s been holding out hope for a Gen 7. Whereas they have been recognized to battle within the battery life division, Fossil smartwatches are a few of the nicest wanting on the market.