Since 2017, Jade – aka the face of the Lofi Lady YouTube channel – has been a near-constant companion for followers of quiet, contemplative music. Now, she is lacking. At roughly 1PM ET, Jade and her ginger tabby merely disappeared, and never since a took down the YouTube channel for a number of days final 12 months has the Lofi Lady fandom been this abuzz.
In her absence, the stream started to slowly zoom in on a window discovered on one of many buildings reverse Jade’s dwelling. A blinking blue gentle produced a morse code that followers discovered factors to . As of the writing of this text, there’s not a lot to see. Clicking the “Launch” button redirects you to a second that’s taking part in ambient music. The stream includes a clock that’s counting right down to April eleventh at 1PM ET. Exterior of that, there’s not a lot to go on. The room is bathed in blue gentle and stuffed with early aughts memorabilia, together with a Gunpla mannequin from and a . What all of it factors to, nobody is aware of but aside from an elaborate advertising and marketing marketing campaign.
Earlier within the day, Staff AMW, the advertising and marketing company that represents the Lofi Lady channel, promising a “shock” on April eleventh that may take the channel’s “immersive expertise to new heights.” As , there’s already you should purchase, so there’s in all probability one thing extra concerned on the horizon. Both approach, we’ll learn the way this thriller ends tomorrow.
All merchandise beneficial by Engadget are chosen by our editorial group, unbiased of our guardian firm. A few of our tales embrace affiliate hyperlinks. Should you purchase one thing by one among these hyperlinks, we could earn an affiliate fee. All costs are appropriate on the time of publishing.
