What is Curated Content? Examples & Best Practices for 2023

What’s content material curation anyway?

Content material curation is discovering one of the best content material from totally different sources and placing it multi function place.

Allow us to provide you with a real-life instance of content material curation.

Let’s say you’re considering studying about cooking. You might go to a cooking weblog, observe an Instagram account or YouTube channel. 

However you possibly can additionally go to a content material curation web site that collects one of the best cooking content material from everywhere in the internet. It saves you a ton of time and many HIGHLY related content material.

Creating viral content material is the surefire option to generate extra site visitors and gross sales.  However… most companies wrestle to provide you with nice content material concepts and create participating content material for his or her viewers.

If you happen to’re searching for an efficient content material technique to construct a target market, content material curation is for you.

Sufficient stated. On this free information, you’ll be taught one of the best methods to create curated content material in 2023 and past. Let’s bounce into the small print. 

What’s Content material Curation?

Content material curation is the method of discovering the BEST content material from different sources and posting by yourself channels, together with;

• Your web site
• Social media networks
• E-mail newsletters
• Movies, podcasts, and so on.

Curating content material is your BEST choice when you’re searching for an EFFECTIVE approach so as to add worth to your target market and save time in content material creation.

Actual-Life Examples of Curated Content material

Listed here are some reside examples of curated content material:

Instance #1: Film recaps

Have you ever ever seen the video recaps of a film on YouTube? That’s curated content material!

Right here’s an instance of a curated video submit.

Film recaps are curated as a result of the video content material is taken from different sources (motion pictures, books, novels, and so on).

Instance #2: Social media posts

Right here’s an instance of a curated Twitter account that tweets ONLY about Naval Ravikant’s knowledge (a well-known entrepreneur, chairman and former CEO of AngelList)

Instance #3: Case research

A case examine or a weblog submit that summarizes the important thing takeaways of an individual or subject can be thought-about curated content material.

We’ve so many web price posts on our weblog that includes celebrities like MrBeast.

Right here’s an instance of how we clarify MrBeast’s particular YouTube techniques to get extra views.

An actual-life instance of a curated web site is Product Hunt. It’s a web site that curates the most recent and trending services.

As you possibly can see above, you’ll discover numerous merchandise, together with cell apps, web sites, {hardware} tasks, and so on., on their web site. 

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5 Suggestions for Efficient Content material Curation [Best Practices for 2023]

1. Know the aim

Earlier than you bounce into content material curation, you MUST have a transparent function.

Why do you wish to curate others’ content material?

Lack of time? Lack of assets? Or don’t have a workforce to create high-quality content material in your web site?

Additionally, determine what EXACTLY do you wish to obtain from content material curation.

• Is it constructing an viewers? 
• Rising your on-line publicity? 
• Growing your web site site visitors or one thing else?

When you clearly know your function, you can begin engaged on content material curation by figuring out content material that helps your target market.

It’s additionally essential to know your viewers’s needs and desires. 

Do you wish to educate or entertain them along with your content material? By figuring out their wants, you possibly can decide content material that helps your target market. 

2. Make it UNIQUE

Sure, it can save you a ton of time by curating others’ content material.

However… you need to spend a while curating useful content material. 

You must be selective. You don’t wish to curate atypical and mediocre subjects.

Don’t simply curate the identical sort of content material again and again. For instance, don’t do solely weblog posts or checklists.

Combine issues up and embrace numerous content material codecs equivalent to;

• Checklists
• Movies
• Infographics
• PDFs

This number of content material will preserve your viewers MORE engaged.

Your objective is to select the BEST of the BEST. By specializing in QUALITY (over amount), you possibly can construct a loyal following with content material curation.

3. Add HUGE worth

What’s the purpose of curating content material if it doesn’t add worth to your viewers?

Keep in mind one factor: while you’re curating content material from totally different on-line sources, you’re NOT simply sharing hyperlinks. It is best to add worth to that content material.

You possibly can add worth in some ways, together with;

• Offering a short and useful abstract of a case examine or video
• Including related insights
• Making a fancy subject into illustrations or infographics so your viewers can simply perceive the subject

All of the above issues will assist your viewers perceive and digest your content material simply.  

Ensure to offer correct credit score to the unique sources.

Whether or not you’re sharing a social media submit, video or weblog submit – it’s important to tag their social media handles (or hyperlink to their web sites) whereas sharing their content material.

It not helps you construct relationships with these folks however is likely one of the greatest practices for content material curation.

4. Use correct instruments

You must use a content material curation instrument to search out and curate the BEST content material on ANY subject.

It helps you shortly discover, save and set up ALL the useful content material you discover on-line in a single place.

If you happen to’re questioning, listed below are some highly effective content material curation instruments you need to use.

• Curata
• Flipboard
• Pocket
• Scoop.it
• Feedly

You may as well use curation web sites like AllTop.com to simply discover prime articles printed in MANY websites throughout numerous industries.

As you possibly can see, you possibly can uncover articles from many industries together with know-how, information, sports activities, life-style, and far more.

With content material curation, you’ll principally share content material on social media websites. 

So.. you want a selected set of instruments that will help you successfully curate content material. Listed here are a couple of of them.

Google Alerts

Google Alerts is a free and highly effective instrument from Google that may aid you discover new content material on the internet.

All it’s worthwhile to do is enter the key phrases you wish to monitor. Choose the sorts of content material that you just wish to obtain alerts for. Click on “Create Alert,” and also you’re completed.

As you possibly can see, you can even select the frequency to decide on how typically you wish to obtain alerts.

When you create an alert, Google will mechanically ship you an e mail each time it finds new content material that matches your standards. You possibly can then evaluation the content material and resolve whether or not or to not curate it.

The important thing right here is to arrange a number of alerts for various subjects. Why? That’s what is going to aid you keep up-to-date on a wide range of subjects.

Buffer

Buffer app is a social media scheduling app, which helps you schedule your posts prematurely. 

It additionally helps you analyze your content material efficiency and see how your curated content material performs throughout social networks.

Buffer not too long ago launched a robust AI assistant that may generate new concepts, repurpose your present posts, and rewrite copy in any fashion you need.

That being stated, Buffer is a freemium instrument, which signifies that you need to use it totally free with some limitations. The paid plans provide extra options, equivalent to extra content material scheduling, superior analytics, and extra.

Canva

What’s the BEST option to share your curated content material on social networks?

If you happen to stated pictures and graphics – you’re completely proper.

Canva is a robust graphic design instrument that helps you create ANY picture, even when you don’t have any technical abilities.

It presents an easy-to-use interface that permits you to drag and drop pictures, fonts, and different parts to create beautiful pictures. Utilizing Canva, you possibly can create something, together with;

• Social media posts
• Movies
• Infographics
• Shows and far more

5. Be particular

One of the crucial widespread errors folks make whereas curating content material is that they share off-topic content material.

Don’t share off-topic content material that’s completely irrelevant to your target market.

What’s the purpose of sharing health ideas with somebody considering studying about cryptocurrency?

You must be particular whereas curating content material. 

Don’t simply share every little thing you discover on-line. Ensure to spend a while evaluating the QUALITY of the posts you wish to curate. Ensure it’s extremely related to your viewers.

Additionally, use a wide range of sources. Don’t simply depend on one supply for content material. 

Search for content material from numerous sources, together with blogs, YouTube channels, and social media. 

Why? That’s the way you’ll have the ability to discover a wider vary of content material and keep away from sharing the identical factor again and again.

The Advantages of Curated Content material

So why curate content material from different sources? There are a TON of advantages, together with;

• Saves you a number of time in content material creation as you don’t must spend time creating all your personal content material
• Helps you construct a rapport with different bloggers in your business
• Will increase your general web site site visitors and visibility for particular subjects
• Above all, it helps you have interaction your viewers with informative and extremely related content material

How a lot content material must you curate?

Most individuals create curated content material to make use of on social media platforms like Twitter, Fb, Instagram, and so on.

The brief reply: not less than 30% of your social media posts.

You possibly can improve or cut back that proportion relying in your customers’ engagement by way of likes, shares, and feedback. 

Let’s say, you’re sharing ten posts in your social networks, you possibly can attempt curating three posts and the remainder as unique content material.

If you happen to’re operating a weblog or an e mail listing, you possibly can curate content material in a weekly weblog submit or e-newsletter.

There are a couple of the explanation why this can be a good ratio.

• First, it permits you to share a ton of various content material along with your viewers.
• Second, it could aid you save time and assets (particularly with content material curation). Everyone knows that creating unique content material could be time-consuming, so curated content material is a superb alternative for individuals who’re busy.

The important thing right here is to attempt experimenting with various kinds of content material and other ways of curating it. The easiest way to search out what works for you is to attempt various things.

HootSuite recommends that you just purpose at posting 40% unique and 60% curated content material. Which means for each 10 posts you make, 4-6 of them needs to be curated content material from different sources.

In a nutshell, the precise proportion of curated content material will ENTIRELY rely in your content material advertising objectives and viewers.

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FAQs on curated content material definition

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Closing ideas on curating content material

Content material curation is a robust approach to enhance your content material advertising technique and supply MORE worth to your viewers. 

The secret is to search out BEST of the BEST content material on a selected subject and add your personal insights to no matter you’re sharing.

So what are your ideas on curated content material? Have any questions? Tell us your ideas within the feedback.