Have you ever ever questioned why WordPress powers nearly half of all web sites on the net?
What about free WordPress themes and WordPress plugins and why WordPress is a well-liked choice to publish weblog posts?
We’ll discuss all of that and extra on this publish.
However first, in a short time, WordPress is a free, open-source content material administration system you should use to construct nearly any kind of web site you please.
It is available in two kinds, WordPress.com and WordPress.org.
We’ll be discussing why it’s best to use WordPress.org on this publish. WordPress.org is the self-hosted model of the software program.
WordPress.com is an all-in-one resolution that hosts your website for you. Self-hosted WordPress web sites require you to acquire internet hosting by yourself, however the software program is extra highly effective throughout.
Let’s talk about why.
Why WordPress is the most suitable choice to make use of for web sites and blogs
Major causes to make use of WordPress
1. It’s free
Whilst you’ll have to buy a internet hosting plan to your web site, you’ll by no means see a bunch cost further for WordPress.
That’s as a result of WordPress itself is free.
It’s a content material administration system (CMS) you, or extra doubtless your host, set up in your server while not having to buy a license from or create an account for WordPress.org.
You’ll be able to even obtain a replica of and set up WordPress manually.
So, whilst you’ll spend a bit of cash on internet hosting and presumably premium WordPress themes and plugins (although, there are many free choices on the market!), you’ll be able to relaxation assured that WordPress itself won’t ever include a payment.
2. WordPress powers greater than 40% of all web sites
When you determine to make use of WordPress, you’ll be among the many 43.1% of internet sites on the net who use the CMS.
The following most generally used CMSs, Shopify, Wix and Squarespace, have market shares of three.9%, 2.5% and a pair of.1% respectively.
We’ll get into this extra later, however utilizing one of the crucial extensively used CMSs on the net means you’ll nearly at all times have entry to integrations for third-party instruments you should use on or along with your website, corresponding to instruments for net analytics, e-mail advertising, kinds and extra.
It additionally means WordPress has extra third-party builders, hosts, themes and plugins to select from.
3. You should use WordPress to create any kind of web site
WordPress is a robust running a blog platform, however it’s able to much more than merely permitting you to publish a weblog publish right here and there.
With WordPress, you’ll be able to create membership websites the place you cost a premium value, full with a number of pricing tiers, in change for entry to premium content material.
You’ll be able to construct a web based discussion board group or social community.
You’ll be able to even use WordPress to create a web based college that has interactive free and premium programs.
Better of all, you should use one of the crucial widespread ecommerce plugins WooCommerce to construct knowledgeable on-line retailer.
4. WordPress is versatile and doesn’t lock you in
WordPress is a content material administration system.
This implies your content material itself, that’s, the phrases you publish to weblog posts and pages, your pictures and your menus, stays the identical even should you transfer your website to a special host or change your WordPress theme.
This makes WordPress much more versatile than all-in-one options like Wix and Squarespace.
When you discover your present net host to be too sluggish, you’ll be able to migrate your total website to a brand new host.
If you wish to revamp your website’s design, you’ll be able to change your theme with out shedding all your content material.
When you’re sad along with your present all-in-one resolution, however, your solely choice is to fully rebuild your website from scratch on one other platform.
To be honest, some platforms permit you to import content material from different platforms, however for probably the most half, you’ll be determining learn how to recreate all the pieces in your new platform manually.
5. WordPress is simple to study
One constructive factor about WordPress being as widespread as it’s the easy reality that you simply’ll by no means run out of WordPress tutorials that present you learn how to use it and present you simpler methods of doing issues.
This makes the platform one of many best to study.
It’s additionally extremely intuitive, and the event staff behind the CMS are at all times cooking up new methods to make WordPress one of many best platforms to make use of.
6. It’s nice for Search engine marketing
WordPress helps enhance your website’s total search engine marketing in just a few alternative ways, beginning with the best way it robotically makes your website seen to serps by together with code that enables it to be listed.
You’ll be able to even disable this characteristic should you don’t need your website to seem in search outcomes.
It additionally enables you to create Search engine marketing-friendly permalinks proper out of the field.
The code that makes up the CMS can also be light-weight, which implies it gained’t have a damaging influence in your website’s total efficiency.
You may also set up Search engine marketing plugins like SEOPress that permit you to create Search engine marketing-friendly titles and descriptions for posts and pages while not having to put in writing the code your self.
WordPress even has loads of efficiency plugins and highly-optimized, mobile-ready themes to select from.
Lastly, serps love WordPress. It’s properly structured, which makes it simpler for search engine bots to crawl WordPress-powered pages.
7. WordPress is safe
WordPress core, which means the WordPress software program itself, is secure and safe and at all times receives updates to implement new safety measures.
Plus, there’s so much you are able to do to additional safe WordPress websites.
When you don’t wish to handle your individual updates, you’ll be able to implement auto updates or have your host do it for you.
Some WordPress hosts, particularly managed WordPress hosts, deal with safety for you by implementing malware scanning, CDNs and firewalls.
If you wish to take safety into your individual palms, you even have entry to a number of safety plugins as a WordPress consumer.
8. WordPress is secure and has a robust group
WordPress was based in 2003 and nonetheless powers over 40% of all web sites on the earth in the present day.
For comparability’s sake, one of many 90s/early 2000s’ most generally used website hosting companies GeoCities shut down its servers in 2009, which subsequently took tens of millions of the web’s first net pages offline.
WordPress.org isn’t a bunch, however the web sites that use it will actually be in bother if WordPress determined to close down.
Happily, not solely does WordPress obtain quite a few main and minor updates from its improvement staff, the group that makes use of the software program is secure and energetic.
9. WordPress has an enormous ecommerce market share
In response to BuiltWith’s statistics, WooCommerce, the most well-liked ecommerce plugin out there for WordPress, is utilized by 24% of the highest 1 million ecommerce web sites on the earth.
24% use Shopify or Shopify Plus whereas 7% use Magento.
With the WooCommerce plugin, you’ll be able to create merchandise with completely different costs and attributes, outline delivery prices, settle for on-line orders, and extra.
10. WordPress has an enormous collection of themes and plugins
The WordPress group has created hundreds of free and premium WordPress themes and plugins.
Some are maintained by WordPress themselves, however the majority are made by third-party builders.
WordPress is consistently evolving, however free and premium plugins and themes are what really make this CMS extra highly effective than different choices.
Having hundreds of themes to select from offers you loads of alternative ways to go about constructing a WordPress website. You’ll even have entry to loads of design decisions.
In the meantime, having loads of free and premium plugins at your disposal offers you the facility to create any kind of web site you need while not having to put in writing the code your self.
Better of all, there are many free themes and free plugins which are helpful and useful however don’t include a premium value.
11. WordPress is properly supported
We touched base on this earlier, however it’s necessary sufficient to have its personal devoted part.
As a result of WordPress is so widespread, it’s properly supported by third-party apps. This implies you’ll doubtless discover WordPress integrations for nearly any software you wish to use in your web site.
Even apps that aren’t devoted WordPress plugins supply some form of integration with the CMS, properly past a snippet of code to stick into an online web page.
Your choices for third-party apps are severely restricted with different platforms.
12. Managed WordPress internet hosting
As a result of WordPress is an open-source software program you’ll be able to obtain, it may be put in on any server that has each expertise WordPress requires.
This implies there’s a protracted listing of hosts you should use WordPress with. Some even supply to handle your WordPress set up for you.
They’re referred to as managed WordPress hosts.
Not solely do they permit you to buy personal server house that already has WordPress put in, in addition they deal with different key elements of WordPress internet hosting for you.
These elements embody safety, caching, server upkeep, CDN integrations or functionalities, and auto updates for WordPress itself in addition to your themes and plugins.
WordPress was a reasonably technical strategy to net constructing, however managed hosts have carried out so much to cut back the extra advanced components of constructing web sites with WordPress.
13. Extra decisions in website hosting
There’s one more reason why WordPress being as versatile as it’s with internet hosting is a constructive factor for WordPress customers.
Having a protracted, lengthy listing of hosts to select from enables you to go for a bunch that is sensible to your wants and funds.
Extra importantly, it offers you the chance to scale your web site with out truly having to rebuild it.
All you want to do is export and migrate it over to a brand new, extra highly effective server in case your present one isn’t sustaining your present visitors load.
A lot of WordPress’ hottest opponents supply their very own internet hosting, so there winds up being no selection on this regard.
Extra advantages of utilizing WordPress
14. You may have extra management over the efficiency of your website
If a website on platforms like Wix or Squarespace performs badly, there’s not a lot that may be carried out. That’s as a result of these platforms are designed to offer you little management over your website.
WordPress is completely different.
With WordPress, its flexibility offers you a number of completely different choices in terms of bettering your website’s efficiency.
Together with discovering a greater host, you’ll find a greater theme, set up a caching plugin, set up a plugin that gives file optimization, implement a CDN, lazy load your pictures, compress your pictures and extra.
There are even plugins that supply all of those options, corresponding to NitroPack or WP Rocket.
There are additionally hosts that deal with quite a lot of efficiency elements for you.
15. You may have extra management over your website’s design
A variety of platforms allow you to change your website’s design with completely different templates and by supplying you with extra colour and font choices, however there aren’t many platforms that offer you as a lot management over your website’s design as WordPress does.
This goes past having hundreds of themes to select from.
For starters, you’ve gotten the WordPress customizer.
This can be a frontend editor of kinds that permits you to change issues like colours, fonts, your brand and extra in just a few easy clicks.
Observe: This screenshot is showcasing what the Customizer appears like with the Astra theme.
The remaining relies on the themes and plugins you select.
There are theme-building themes and plugins like Kadence, Elementor, Thrive Theme Builder, GeneratePress and Divi provide the potential to customise each side of your theme, together with your header, footer, weblog structure, 404 web page and extra.
Lastly, there are web page builder plugins like Elementor, Beaver Builder and Thrive Architect that allow you to design your individual touchdown pages from the bottom up or import premade templates.
16. WordPress has extra choices for creating an enticing web site
An optimized web site is one which earns engagements…whether or not that’s within the type of on-line purchases, survey completions, e-mail opt-ins, and so on.
As a result of not each third-party app on the market integrates with much less widespread platforms, you’ll discover you’re not ready to make use of these apps simply should you determine to make use of a platform apart from WordPress.
That is one more reason why WordPress is the most suitable choice for constructing web sites. It offers you loads of methods to get your viewers to interact and a number of choices for doing so.
You’ll be able to add any kind of opt-in kind to your website as you need, host surveys and quizzes, launch giveaways, settle for on-line orders, train on-line programs, and extra.
Better of all, there are plugins that allow you to add most of those options to your web site fairly simply.
17. You don’t want a developer
This can be a motive to make use of a CMS typically.
An honest custom-made website constructed by developer can simply value you a 4 to five-digit value.
With a CMS like WordPress, you’ll be able to construct your individual web site with out the necessity of a developer or the power to code.
You’ll construct it via drag-and-drop, point-and-click actions as an alternative.
Many WordPress themes even have “premade templates” today, that are fully-designed pages you’ll be able to import into your website.
18. On the similar time, there are many devoted WordPress builders
Whilst you don’t essentially want one, a developer could be good to have you probably have the funds for it.
They’ll design a {custom} theme for you, and plenty of even desire so as to add key functionalities to your website by constructing custom-made plugins.
That is most likely probably the most versatile strategy to construct a WordPress website, however sadly, it’s additionally costlier.
19. The WordPress dashboard is identical for each web site
One benefit of a CMS like WordPress is that as you turn into an increasing number of aware of the dashboard on the backend of the location, you gained’t must relearn it should you determine to construct one other WordPress website.
That’s as a result of all WordPress websites use the identical dashboard.
Themes and plugins will add extra menu choices, however for probably the most half, the dashboard will at all times be acquainted it doesn’t matter what website you’re engaged on.
This additionally makes the dashboard simpler to study from tutorials.
19. WordPress’ class system makes for a extra structured weblog
The WordPress taxonomy system is a part of what makes this CMS such a robust running a blog platform.
WordPress classes and tags are an underutilized a part of WordPress that may actually do so much that will help you construction your content material and keep inside a selected area of interest.
You’ll be able to manage weblog posts right into a hierarchy of classes: mother or father classes, youngster classes, grandchild classes, and so on.
You may also assign tags to weblog posts to signify frequent matters that aren’t necessary sufficient to be classes.
Classes and tags are principally to your personal inner group of weblog content material, however you can even use them in menus on the frontend to offer your viewers extra methods to search for weblog content material in your website.
20. WordPress is at all times evolving
Though adjustments inside WordPress have been a divisive matter throughout the group, you’ll be able to at all times anticipate the staff behind the CMS in addition to the third-party improvement group that helps it to adapt to new net design requirements.
WordPress proved this when it carried out the block editor into WordPress core, they usually’ll proceed to evolve as time goes on.
This implies you’ll be able to belief that the WordPress software program itself is unlikely to endure the identical destiny as non-adaptive software program like GeoCities.
Last ideas
There are numerous causes to make use of WordPress, however it all boils down to at least one main motive: WordPress is a robust CMS that can be utilized to construct any kind of web site in nearly any method you want.
You may have extra freedom over each side of a WordPress website, which means you’ve gotten extra management over it.
When you’re deciding whether or not or to not use WordPress, simply do not forget that WordPress doesn’t lock your website in.
It’s a software program that may be put in on any server, so you’ll be able to transfer from host to host at will with out having to fully redesign your web site from scratch.
WordPress websites are quicker and scalable in consequence.
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