YouTube Premium’s value has elevated to $13.99 a month within the US, a $2 enhance in comparison with what it used to price. That’s in response to Google’s signup web page for the service, which has been quietly up to date to replicate the brand new pricing, which was first noticed by 9to5Google. Alongside the month-to-month value enhance, the price of an annual subscription to YouTube Premium is rising by $20 to $139.99.
The brand new pricing proven on YouTube’s web site.Screenshot by Jon Porter / The Verge
What’s at present unclear is that if or when the YouTube Premium value enhance may apply for present subscribers. When Google final raised the value of ad-free YouTube as a part of its rebrand from “YouTube Purple” into “YouTube Premium” in 2018 it allowed former YouTube Purple subscribers to proceed to pay the outdated $9.99 a month value. 9to5Google’s Abner Li experiences that YouTube continues to be honoring this cheaper price on his private account, 5 years after the rebrand.
Extra lately, nonetheless, YouTube hasn’t been so beneficiant. When it elevated the value of its Premium household plan final October for brand spanking new signups, present subscribers have been charged the upper value beginning the next month. We’ve reached out to Google for extra info, together with particulars on whether or not this week’s value will increase will apply internationally.
YouTube Premium provides a set of performance enhancements for the video streaming platform. Subscribers get to observe YouTube movies with no adverts and obtain them to observe with out an web connection. There’s additionally assist for background playback, letting subscribers hearken to a video’s audio whereas utilizing different apps or whereas their telephone display screen is off. Extra lately, Google up to date YouTube Premium with a higher-quality 1080p steaming choice on choose platforms. And importantly, subscribing places an finish to Google’s incessant nagging.